Friday, December 14, 2012

German watch manufacturers

In my continuing curiosity about how many mechanical watches are produced in Europe, I have started to look at the German market.

It turns out that a large amount comes from a "big six" (Nomos, Sinn, Glasshuette Original, Meistersinger, A.Lange, Stowa) of manufacturers.

I am missing many German companies (like Nivrel, Schaumburg Watch, UTS, Damasko, Guinand, Tutima, Ickler, Alexander Shorokoff, Junghans, Junkers, Zeppelin, etc.) but these 6 have manufacturing numbers (somewhat) available and have established their brand names outside their home market.

Here is a chart with my first estimates of the amount of watches manufactured by the "big six" and comparing the size of the output ... any comments are very welcome..

Friday, November 30, 2012

Swiss Luxury Watch Manufacturers, units and market share, part 2.

I have looked at this again and now corrected some numbers and added some major manufacturers that I had forgotten (click on the graph for a larger view).

Monday, November 26, 2012

Swiss Luxury Watch manufacturers units and market share

Having been in marketing and strategy for many many years, I thought I could use the skills to look at the Swiss watch industry. The industry is very secretive, so most of the numbers are based on educated guesses and estimates... I still think I will be quite close to reality on most. I hope someone else than me finds this interesting.